Blog Entries for 17 June 2011

How to Find Satisfying Work

This post was written by Penelope Trunk: “Today is the first hay baling day of the summer. The farmer is used to making huge, round bales, with big, loud machines. This time, though, he did smaller, square bales, and he found a way to include our son. And the dog.

I spend part of each day counseling people who don't know how to find work that is satisfying. It's one of the hardest things to learn to do. Here is how to do it well, at any age:

1. Get yourself accustomed to trying new things…

2. Don't think you're above caring about prestige…

3. Seek to understand your impact…”

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Source: Brazen Careerist, 2 June 2011. © 2009 Penelope Trunk, reproduced with permission of the author.

Cloud Computing May Be Bad for Marketing

This post was written by Tom Kane: “With cloud computing being all the rage, be very cautious about thinking that you can undertake your business development activities from behind your desk utilizing only your computer. It is true that the “clouds” may actually increase efficiency in handling and collaborating with your client on a case or transaction. The danger arises when it comes to marketing in that such efficiency also reduces face time, and THAT can be bad.

What raised this red flag in my mind was an article on Attorney at Work by Jack Newton, president of Clio, a web-based practice management systems company.

Granted his article focused on secure, efficient virtual client service, not specifically on marketing. His key points:..”

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Source: Legal Marketing Blog.com, 14 June 2011, reproduced with permission of the author

The Revolution Will Be Televised (On Smartphones)

This post was written by Steven Matthews: “In the wake of the 2011 edition of the Vancouver riots, a new website called Identifyrioters.com was quickly assembled to publish scraped photos from social media. Users are encouraged to identify individuals, log into their Facebook accounts, identify the person in question, and then relay the assembled information back the VPD. It’s also worth noting that this is a citizen led effort, and not a production of the VPD. It will be interesting to see how effective it is…”

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Source: Slaw.ca, 16 June 2011. Reproduced with permission of Simon Fodden, founder of Slaw.

Legal Project Management: It’s Just Not That Hard

This post was written by Donna Seyle: “Contrary to popular opinion, project management is a very simple concept based on common sense. It is the systemization of a process, and people do it instinctually all the time. But when projects require the coordination of work in a group environment, the system needs to be documented for buy-in by all participants…”

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Source: Lawyerist.com, 15 June 2011. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

Simple Ways to Empower Your Customers to Sell For You

This post was written by John Jantsch: “Have you ever received a comment from a happy customer that went something like this: “Let me know if I can ever do anything to help you grow your business.”

My experience is that most businesses have at least a few of those evangelist type customers just looking for ways to sing their praises.

Sure, asking them for a few referrals is a great way to let them help, but I’ve found that there a few things you can do to really give your champion customers a voice and let them shine in the process.

1) Let me introduce you…

2) Video testimonials…

3) Peer to peer events…”

The full text of this interesting post is available by clicking on the author’s name.

Source: Duct Tape Marketing, 16 June 2011. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, reproduced with permission of the author.

Low-Cost Lawyers on the Rise at BigLaw; What Does That Portend?

This post was written by Ernest Svenson: “In the Marketplace section of today's Wall St. Journal comes a story about large law firms cutting costs by hiring temp lawyers. These folks mostly review documents on computers, which is good for the firm because the computers keep track of the attorney's efficiency. In other words, this is the legal profession's equivalent of a fast food worker.

The article says that this kind of temporary staffing is expected to increase by 25% over the next two years or so. And the typical lawyer temp makes between $40,000 and $50,000 annually, which is a lot less than "regular lawyers" make at the big firms…”

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Source: Ernie the Attorney, 15 June 2011, reproduced with permission of the author.